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About this class - Marketing to Geeks This program gives an interesting perspective for business providing technology products. Rather than take the typical approach by most marketing classes and tell you how to market your PRODUCT, these leesons teach you about your BUYER - the Geek. You should incorporate these lessons into your marketing efforts and selling your products in the tech market. A few things you'll discover: • In a product launch, what is the other plan you should have ready? (This is in addition to your product launch plan.) (Lesson 1) • What is the one thing that all your efforts should do? (Forget this step and you could be shooting yourself in the foot) (Lesson 2) • Why the most obvious trait of a Geek is almost always overlooked (and how you can change your marketing immediately to take advantage of it.) (Lesson 2) • A shortcut to jumpstart your new campaigns (and get your customer’s feedback) • Find out the one thing that you should NOT listen to the Gurus about (ignoring this rule will actually help you in the long run) (Lesson 3) • How to gain instant credibility and social acceptance with your technical audience (Lesson 3) • Why rationality and logic are just a cover-up for the real way of making decisions (thinking like Spock is pure, pure fantasy) • Why people are messy (and how to avoid the common pitfalls along with this fact) (Lesson 5) • The single biggest taboo topic in the industry that no one dare talk about. (And if you've ben in the industry for any length of time you'll recognize it immediately.)(Lesson 7) • The 3 things you can use to start to apply these tips immediately (these will get you started immediately) and even more.... Every weekday I'll send you a lesson directly to your Inbox. Each lesson contains a different angle when it comes to decision-making and purchasing technology products. The lessons are straightforward and easy to read. But - don't be fooled - just because they're easy to read doesn't mean it's not powerful. They are. Sign-up below:
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