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These Lessons were developed by Kyle Craig - Who am I? Kyle Craig is an ex-programmer turned copywriter and professional marketer. Kyle has worked with over 30 clients and over 50 product launches and campaigns. Today, he focuses on the most important aspect of the marketing campaign - getting inside the customer's head and deciphering the buying process. From Kyle… My first job was as a programmer where I wrote code for computer chips for a startup. Luckily, we were able to make some major inroads. I have code running in diverse products from Samsung, Texas Instruments, and Hewlett Packard. In fact, almost all of the big name electronics manufactures have my code running in at least one of their products. And it’s not just electronics. It's in the medical field, avionics, consumer products, military, and tons of others. The list includes Boeing, ARM, Analog Devices, St Microelectronics, Hitachi, Samsung, Bosch, Freescale, Infineon, Intel, Siemens, Qualcomm, Mediatek, Toshiba, MIPS, Kyocera, LG Electronics, Cisco, AMD, and many more. My last count was 47 different industries. It’s impossible to count the number of devices using code I wrote. It’s in the tens of millions, maybe in the hundred of billions. And it’s even in the iPhone. That’s right, Apple’s revolutionary little device has software code running on it that was written by me. Pretty cool. But then I switched to marketing. And things changed. Since I made the switch, I’ve authored over 50 white papers, articles, and presentations. And that’s not counting the internal reports and presentations for customers. I’ve been on the platform at conference with HP, Microsoft, Motorola, Intel, Cisco, Google, Redhat, Samsung, and Siemens, with several featuring prominent speakers including George H.W. Bush and Bill Clinton. I’ve traveled extensively, to over 75 U.S. cities and 25 International cities, including Tokyo, Yokahama, Seoul, London, Paris, Barcelona, Shanghai, and Hong Kong. All in all, I’ve consulted and done research for products, companies and projects in over 75 distinct industries. I hope you enjoy the site. Here are some comments and testimonials: “Kyle Craig possesses a blend of technical and marketing skills that make him one of the most dynamic people I've ever worked with. Not only is Kyle razor sharp, but he channels a competitive drive to advance his company’s agenda through creativity and hard work. If I were a business owner I would seek Kyle’s expertise because he’s going to get results.” - C. B., Senior Software Sales Executive “Kyle is a great marketeer and an insane aggregator of information. He has the ability to refine a large set of data down to its salient points and is always looking for angles to help an organization better market and sell its products and services.” - A.A., Manager "If you need someone to challenge your current method of thinking, or help you see that angle you’ve been missing in order to break through perceived barriers, I highly recommend Kyle.” - J.M. ,Entrepreneur, Business Owner "He has great ideas for marketing solutions for particular niches and delivers quality work.” - C.M., Professional Marketer, Business Owner "A sincere pleasure to work with.” - R.B., Strategic Development "Kyle is creative and pragmatic. He is possesses extraordinary technical prowess and business savvy. It seems there was never a problem he could not solve. Most of all, Kyle was professional and personal. People enjoy working with him.” - C.S. Senior Tech Engineer “His understanding of technology from a very technical level gives him a good base to work from on his marketing projects. He has a good mind for looking to the future and a great appetite to learn and help others to learn.” - U.P., Engineering Manager “Kyle has a unique ability to easily understand new technological concepts and determine the impact of that technology on existing markets. He keeps up to date on upcoming trends and is able to foresee the influence of these trends within the market place and engineering community. Kyle’s technical and marketing abilities form a well-balanced blend of talents that enable him to generate accurate predictions of the emerging technical market.” - T. L., Senior Software Development "As my role was involving many accounts in this particular market, I had the opportunity to interact with Kyle on several opportunities. His strong knowledge of the market, his extensive network helped the sales force in taking the right decision and contacting the right persons.” - C.F., Manager: South Europe “I have worked with Kyle in a variety of capacities, engineering, product marketing, and marketing research. Kyle is very meticulous in his work, and has the ability to see the entire scope of an effort, while focusing on individual details.” - G.S. Technologist, Engineering Manager “My interactions with Kyle were based on his ability to articulate with the customer(s) in a manner that is concise, customer oriented, and most importantly in alignment with our organizational strategies and goals.” - G. B. Director Semiconductor Strategies
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