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Finally revealed: How to market your products to Geeks...
The Crimes We Commit Against Geeks Dear Tech Marketer: Let's face it. Technical minded buyers - Geeks - are different than mainstream consumers. It doesn't matter if they're an engineer, programmer, support guy, manager, or hobbiest. If they're a Geek, they're different. And there are a lot of 'em. The tech industry pulls in trillions of dollars each year and the worldwide Geek population is well into the tens of millions. Maybe even hundreds of millions. If you're a marketers with a tech product - and you market straight to consumers or to businesses - then this site is for you. Here’s what this is about - My name is Kyle Craig. I'm a former software programmer turned writer and prossional marketer. And I'm a geek. And as a marketer, I've noticed a downward trend in the marketing for Geeks. And it's not just me. Many of my engineer friends I stay in contact with all say the same thing. I'm not being some ridiculous troll who complains about everything. It's just that when the number of geeks on the planet reaches into the millions, you'd think that the marketers would have figured out the rigth way to do it. When I first started programming, I was lucky enough to get into a start-up company in the embedded software market. In case you don't know, that means I programmed semiconductors or computer chips. It was pretty cool at the time. It was also hard. Sometimes REALLY hard. You have't really been under pressure until you've programmed on a prototype board - of which there are only 5 available - that costs a cool million to make, and you suddenly realize that if you execute the wrong instruction you'll 'let the smoke out of the board.' By the way, when you let the smoke out of the board, it doesn't work anymore. Because there are literally hundreds of different types of chips out there, I was able to work in lots of different markets. Everything from consumer electronics to medical to industrial to aviation to infrastructure. Last count had it at 47 different industries. Needless to say, I got to see and talk to a lot of different people. Soon I got moved into the marketing department because they needed help on the marketing and management side of things, but who was deeply technical. Almost as soon as I made the change, I could see that the tech industry had the wrong ideas on marketing to geeks. So at that point, I launched into researching and discovering everything I could about the engineer's (now called a geek) personality, buying behavior, and the top-notch marketing tactics. It's been quite a journey. Over the years, I've collected over 165 books on the topic, over 30 marketing programs, and several hundred research papers. And let me tell you, some of those programs were expensive! And on top of that, they had a lot of filler material. (For you geeks, they had a low signal-to-noise ratio.) Finally, after all these years, I decided to distill down all that information into a handful of bite-size chunks. So I came up with these lessons. What are these lessons? Here's what I did for you. I've given you 7 of the top tips for marketing to Geeks. Use these in your marketing and you'll take off. They're written in plain English, so even if you don't know the difference between Binary and Hex, you'll still get these lessons. A few things you'll discover: Why are you doing this? At some point, the more skeptical geeks are going to wonder why I'm giving these away for free. Actually, most engineers are somewhat skeptical, it's a job requirement. The reason is two-fold. One, I believe in the open-source nature of the web. Giving back to the community helps everyone grow. It' the whole 'standing on the steps of giants' idea. If you give back and share, everyone benefits. And if this help even one campaign make more money, then it'll be worth it. The second reason is a little more self-serving. You see, I get request from CEOs, marketing directors, consultants, freelancers. and management teams, to help them with their marketing. Usually before we start working together, they'll want to see some samples. So I can send them here first to review the material and they can get a good idea of my work. If these are so great, why aren't you keeping them secret? Aren't you afraid of competition? Like I mentioned above, I believe in giving back to the community. Let me ask you something, did the open source movement help or hurt the software industry? It helped it. It sparked new business models, new companies, and new products. So, no. I'm not afraid of competition. Giving back to the community only helps. Who needs these? If you fall into any of these categories, then these Lessons are for you: The companies who need these type of services are: - Product developers – software and hardware - who are looking to sell their products - OEM’s or ODM’s of software or hardware products - Distributors or Value-Added Reseller of products - Open source software vendors - Hardware and Software Development services vendors - Debugger companies - Hardware design and development companies - Networking and Communication software for embedded - Other services sold in the tech market - Software and Hardware vendors marketing directly to tech minded consumers So go ahead and sign-up now for these Lessons now! The sign-up form is below. It's the really big red thing.
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